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Mike Wilen Group at Coldwell Banker is made up of highly experienced real estate professionals whose highest priority is serving you. Our competitive edge is built on layers of proprietary innovation and expertise. It begins with our in-house marketing and advertising team (1MW.com = 1Megawatt), executing customized property campaigns across digital, print, and video—crafted to outmaneuver, outperform, and outshine the others. Exclusive and off-market selling options (NONMLS.com) accelerate syndication and visibility beyond the confines of traditional MLS exposure. A powerful, multifaceted real estate intelligence network (MinnesotaTeam.com)—home to some of the most strategic minds in the business—brings added depth to every listing. When your property debuts with Wilen, it enters a syndication ecosystem powered by AWS, with over 50 million contacts, 400+ proprietary listing touchpoints, and 2,300+ partner and subscription marketing channels.

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Today’s real estate market rewards nothing less than clarity, expertise, and execution. That’s why we combine the agility of a boutique group with the discipline of an institutional firm (Coldwell Banker). And that’s why our clients trust us to lead their selling journey—from launch to closing—with discretion, urgency, and total transparency. From pricing to positioning, every decision is designed to attract the right buyer, at the right moment, through the right channel. We offer deep valuation experience, hyper-local knowledge, global reach, proprietary platforms like NONMLS.com, and an in-house dynamic marketing and advertising team, 1mw.com (1megawatt).The Wilen Marketing Ecosystem reaches across 2,300+ consumer touchpoints, supported by real-time analytics and adaptive buyer targeting. From cinematic photography and tailored copywriting to dedicated property websites, 3D renderings, floor plans, and virtual staging—we create property narratives that command attention.

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Mike Wilen, Co-Founder, President, and Licensed Broker Associate, has completed over 750 seller-side transactions (listing agent) across multiple asset classes. He began his career as a front-desk admin and earned the mentorship of a renowned entrepreneur—an early experience that helped shape his career. Nearly two decades ago, he co-founded Wilen Group to elevate the level of service and intelligence in the real estate industry. Known for his strategic vision and market insight, Mike combines deep industry expertise with a background in data and computer programming. He has developed proprietary tools for listing syndication, MLS reciprocity exchange, Python-based data aggregation platforms, end-to-end AWS SES email systems, enterprise-level CRM (SQL), valuation algorithms, and the facilitation of over 5,000 .com domains. His multidisciplinary experience includes development lease conversion, land platting, zoning approvals, complex commercial configurations, structured financing, and investment analysis. Mike has represented more than 35 local and global lenders in the sale and valuation of REO properties, completing over 400 REO transactions and delivering more than 10,000 portfolio valuations, including work in loss severity modeling, delinquency forecasting, and asset preservation. Mike has been featured in The Wall Street Journal, New York Times, USA Today, Robb Report, Artful Living, Fox News, Twin Cities Business, Bench & Bar, and the Star Tribune, among others.

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1Megawatt (1mw.com) is our in-house marketing and advertising team that has helped thousands of sellers, investors, and developers successfully market and sell real estate. As an original concept, it replaces the need for third-party branding, marketing, or design firms. The team strategizes, conceptualizes, and produces all necessary digital and print creative, along with marketing campaigns distributed through a proprietary hyperlocal and global network grounded by measurable results. With technology partnerships in India and Bangladesh, 1mw delivers enterprise-level multichannel campaigns powered by a 50+ million contact database on AWS, capable of sending 24+ emails per second per domain. Integrated with proprietary buyer personas, paid search, social, email, display, and retargeting—via Salesforce and Google Analytics—every campaign is refined through AI-powered performance optimization.

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NONMLS.com is the original off-market syndicate—an acronym that has redefined opportunity in real estate—offering sellers a strategic path beyond conventional listing methods. It is a private, off-market listing portfolio managed exclusively by Wilen at Coldwell Banker. The concept of NONMLS is often misunderstood. It does not mean hidden—it means selective. It’s not about what’s seen, it’s about what remains unseen: no time clocks, no days-on-market, no digital clutter. Your property, our priority. Decide how you want your listing marketed—showings by invitation, vetted buyers, discreet signage, individual property branding, a custom website with domain, keyword search advertising, specific print publications, targeted mailing, private showings, personal introductions, or a suite of responsive digital campaigns. Privacy preserved, leverage protected. From initial whisper to final signature, every NONMLS listing is presented to an audience that cares—guided by our proprietary NONMLS Private Market Methodology.

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Touchpoints, Real Estate Data, and Syndication

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LakeMinnetonkaGroup.com and LakeMinnetonkaTeam.com bring together a private network of individuals directly and indirectly connected to those actively seeking real estate opportunities. Wilen acquired these digital powerhouses to unite elite multidisciplinary professionals under one banner—delivering what we believe is the industry’s most connected and forward-thinking approach to real estate. Our reputation for integrity, transparency, and results has earned us relationships that extend far beyond traditional brokerage circles. Clients choose us for personalized guidance that respects their most valuable asset—their time—and for a vision that disrupts outdated models with precision, discretion, and clarity. That vision is made real through a curated network where exceptional opportunities are matched with discerning audiences. This network includes professionals across luxury hospitality, travel, capital markets, real estate development, holdings, entrepreneurship, technology, telecom, energy, commodities, import/export, manufacturing, fashion, retail, health, design, the arts, and sports. These relationships strengthen our reach and allow us to customize strategy around each property and client with unrivaled accuracy. Our collective turns interest into action and insight into results—serving as a direct conduit to qualified buyers, investors, and advisors. Rather than relying on outdated visibility tactics, we create intelligent demand and move decisively to close high-quality transactions. As an affiliate of Coldwell Banker Global Luxury®, we tap into a network of over 100,000 sales associates in 2,600 offices worldwide, with additional reach through Coldwell Banker Commercial®, spanning 3,300 professionals in 40 countries. This infrastructure gives us the unique ability to operate with the focus of a boutique while commanding the scale of a global firm. We continue expanding LakeMinnetonkaTeam.com to honor the trust our clients place in us. By surrounding ourselves with the most capable minds in business and real estate, we evolve ahead of market expectations and consistently deliver outcomes that exceed the conventional. We look forward to welcoming you to our network—and to redefining what’s possible in your next real estate opportunity.

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Office / Multifamily / Investment / Retail

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Land Marketing & Sales Services

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If you're building or developing it, we have the tech, tools, and talent to sell it.

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REO Marketing & Management

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The difference between good and great can mean the difference between success and failure. We understand that selling your property is a tremendously important life decision—and a great agent, like a great doctor, can have a profound impact on the outcome. When we started Wilen nearly two decades ago, we didn’t set out to be just another agent—we set out to be an order of magnitude better than the competition. When you are ready to sell, we encourage you to take a look at how other firms market their properties. We are confident that Wilen stands apart from the competition.

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